Ikea’s new cardboard digital camera, the KNÄPPA, will be given away for free when customers purchase the PS 2012 furniture collection. It is said to have an extremely lo-fi picture quality, and Ikea are hoping customers will take photos of their newly-assembled furniture sets.
I’m tipping we’ll see a new Instagram filter out of this at some point: “Knäppa”.
Ikea’s released the manual for that cardboard digital camera!
It’s called the KNÄPPA.
The Manual for Ikea’s New Cardboard Camera